At one time or another, Union Carbide has made products that touched almost every aspect of our lives. Chief among these are plastics and chemicals – the behind-the-scenes ingredients that help improve the quality and performance of a wide range of products such as paint, cosmetics and antifreeze.
Union Carbide Canada used these rugged, two-year calendars as a way to reinforce its brand among customers of its chemical products. As such, they were designed with extra heavyweight covers, thick pages and lots of room to write. Each page also included small ‘ads’ for various Union Carbide products.
We were fortunate to have enjoyed a ten-year relationship with Union Carbide Canada that began with their annual report and extended through print ads, capabilities brochures, and projects such as this.